21 October 2008: If you have, or are starting, a digital business you’ll want to read these. (A special thanks to Tom Illmensee)…
Predictably Irrational: The Hidden Forces That Shape Our Decisions
A challenging mate to Freakonomics, Predictably Irrational examines how the world often works according to principles of irrationality in the places where we least expect it. Do you know why you still have a headache after taking a one-cent aspirin, but why that same headache disappears if the aspirin costs fifty cents? Do you know why recalling the Ten Commandments reduces people’s tendency to lie, or why honor codes are actually effective in reducing dishonesty at the workplace? Do you know why, after doing careful and extensive research on which car to buy, a random meeting with someone who had an awful experience with that car changes your decision? Why do we make decisions contrary to our better judgment? What is “better judgment?” Predictably Irrational challenges us to ponder these questions and demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious situations) where rational thought is expected.
Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better
This book isn’t a computer user manual, and it isn’t a productivity system. It’s a mashup of both. It’s where you learn to practice big-picture productivity methods on your very own computer desktop. Whether you’re a Mac or Windows user, know only enough to get by or are the family tech support geek, there are tricks here for you. Whether or not you’ve been turbocharging your day with the tips from Gina’s first Lifehacker book, you’ll feast on this buffet of new shortcuts to make technology your ally instead of your adversary.
Web Accessibility: Web Standards and Regulatory Compliance
Jim Thatcher, Christian Heilmann, Michael R. Burks
This book gives you all you need to know about web accessibility, whether you are a web designer or developer who wants your sites to be accessible, or a business manager who wants to learn what impact the web accessibility laws have on your websites. After an overview of the accessibility law and guidelines, and a discussion about accessibility and its implementation in the enterprise, the book goes on to show how to implement accessible websites using a combination of concise references and easy-to-follow examples.
Make It Bigger
“Make it bigger”-a familiar refrain to any graphic designer accustomed to presenting layouts to clients-is an apt title for a book that examines the graphic design profession primarily through the lens of the business community it serves. Veteran designer Scher draws from over three decades of design experience to provide readers with a firsthand account of the creative process, that is, advancing good ideas and personal vision within the corporate cultures and organizational dynamics that are predisposed to resist them.
Access 2003 All-in-One Desk Reference For Dummies
Alan Simpson, Margaret Levine Young, Alison Barrows
One-stop guide to building databases and managing information with Access 2003
Access 2007: The Missing Manual
Kate J. Chase, Scott Palmer
Demystifies databases and explains how to design and create them with ease.
Why Software Sucks: …and What You Can Do About It
David S. Platt
It’s no secret that software sucks. You know that from personal experience, whether you use computers for work or for personal tasks. In this book, programming insider David Platt explains why that’s the case and, more importantly, why it doesn’t have to be that way. And he explains it in plain, jargon-free English that’s a joy to read, using real-world examples with which you’re already familiar. In the end, he suggests what you, as a typical user, without a technical background, can do about this sad state of our software – how you, as an informed consumer, don’t have to take the abuse that bad software dishes out.
Metaphors We Live By
George Lakoff, Mark Johnson, Mark Johnson
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are “metaphors we live by”—metaphors that can shape our perceptions and actions without our ever noticing them.
Adapting to Web Standards: CSS and Ajax for Big Sites
Christopher Schmitt, Mark Trammell, Meryl K. Evans, Kevin Lawver, Kimberly Blessing
Gives developers a peek into the process of the best designers in the world through the work of high profile, real-world Web sites that made them famous. The book focuses on deconstructing these top-tier large-scale sites with particular attention given to deconstructing CSS.