David Parrish has written, perhaps, the best guidebook for a creative person in business, T-Shirts and Suits: A Guide to the Business of Creativity. In his introduction, he mentions that he is both a published poet and an MBA. This makes him the ideal person to answer the old question, “Is it creativity vs. business?”
“Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing between creativity and business. I disagree.”
In these times of uncertain economic conditions and the relative ease of creating a digital businesses, it is inevitable that more and more creative people will be considering starting a business. Here’s a hint: go here and print out the free PDF and spend some time reading it and soaking it all in.
Creativity and business are absolutely not mutually exclusive but most of us have a proclivity towards one or the other but the fact is that a successful business requires both. David mentions that there is sometimes more creativity in an engineering group than in some advertising agencies and that is absolutely true. “The most exciting creativity, I believe, is the alchemy of blending apparent opposites, what we often call art and science, recognizing that they are not opposites at all, from which we have to choose either/or in a binary fashion, but the yin and the yang of the whole.”
If you read nothing else in the book, read pages 9 and 10 on Success, Profit, Lifestyle, and Why do it?
It’ll start you thinking about creativity, about business, and about what you will do next.