Tag Archives: digital

New Blog Location: www.digitalindustrialpark.com

The Digital Industrial Park blog has moved to a nice, comfy hosted location:

—–>> http://www.digitalindustrialpark.com/

Still a WordPress blog, though. We love ya, WordPress.

Happy New Year to all!

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Perfect Timing: A Marketplace for Illiquid Assets.

Talk about perfect timing. New York-based SecondMarket has created a virtual marketplace for illiquid assets. Things like, say, those trillions of dollars worth of real estate loans that everyone on the planet is wondering what to do with.

http://www.secondmarket.com/

In the U.S., either the banks are going to have to figure out what to do with their debt or the government is going to set up a Resolution Trust Corporation-style sort of solution. Either way, SecondMarket looks like a very, very good idea.

Jeffrey Cole of the State (and Future) of Media.

If you’re an advertiser/marketer and you’ve got questions about the opportunities ahead of us in digital, you’ll want to spend 31:24 listening to what Jeffrey Cole has to say. Television moves out of the home and becomes pervasive and mobile will be at the center of everything digital…but that synopsis doesn’t begin to do it justice.

On the past:
“In 1946 4.3 billion movie tickets were sold. By last year the population doubled so we would have needed to sell 9 billion tickets. Instead we sold. 1.4 billion. The movies are a shell of what they used to be but the theatrical film business is a thriving, high-profile business and it is not a coincidence that it reached its peak in 1946 on the eve of the introduction of television.”

Even more interesting than the history lesson is his view of the digital future and the ensuing discussion.

Hint: John Wanamaker’s conundrum will be answered, I know that half of my advertising budget is wasted, but I’m not sure which half.”

Using Tools As Thought Starters: The Art of the Possible.

With every announcement of corporate layoffs, there has been an increased interest in building small businesses as “displaced” workers look for new ways of making a living. This just may be a very good thing. Without minimizing the pain that accompanies losing a job (it can be traumatic), a world that is connected digitally presents numerous exciting opportunities.

Since no one can be an expert in everything that is out there, I am going to explore some of the tools in my consideration set as we build a business.

It all starts with a business plan and I will get to that next but, first, let’s look at some of the tools that Intridea offers to get the ideas flowing. This is a bit bassackwards but it is a good thought-starter exercise if you are considering a digitally-enabled business. We need new ways to work together and communicate with the marketplace. We’re not going to throw everything old out…but we are going to look new tools and new media consumption patterns. As you look at these tools, think about how they might be used to leverage your business. Think big.

Present.ly: Private Micro-Blogging for Your Business.

Crowdsource: Customer Feedback Widget.

SocialSpring: White-Label Social Networking Platform.

MediaPlug: Media Transcoding Appliance (whew, that’s a mouthful).

Scarlr: Cloud Computing, Minus the Sky High Prices.

Intridea offers a program that I think is brilliant. It is called Live In Five and what they will do is implement your business concept in five days. Devloping a proof-of-concept is always critical and frequently problematic. The Live In Five program is very powerful because there is a big difference between talking about a business and actually building one.

In Paul Gillin’s book, The New Influencers, he desrcibes “The Marketer’s Dilemma”. “The shift to small markets served and influenced by an entirely new breed of opinion-leaders is a sea change for markters. Most marketers still have no idea what to do about it.”

And therein lies our opportunity, doesn’t it?

16 Things to Do While You’re Waiting for the Future.

The economy is bad. Certainly more dramatically so than any of us have seen in our lifetimes. So, what to do? What to do?

A recruiter that I have known for a very long time told me, “Bill, 2009 is going to have two polar-opposite types of positions: Positions with companies that are trying to do more with less and sole proprietors”.

Even if you are in a large corporation, it will be helpful to think like an entrepreneur. And if you happen to be amongst the staggering number of newly unemployed, here are some places to think about starting some revenue-generating opportunities from Rajil Kapoor, Managing Director at Mayfield Fund.

Mechanical Turk – this cool marketplace from our friends at Amazon enable anyone to do human tasks and make some cash.  Several of my startups are using this for simple yet fundamentally human tasks such as image classification, reviewing content, etc.
Etsy – online bazaar for individuals that create handcrafted goods.  This is as much about community as it is about shopping for hard to find goods.  The community shares tips with each other on how to market themselves best online.  Etsy organizes it all in one place and provides all the tools.
Fixya (note: Rajil is an investor) – the Q&A marketplace for tech support for any consumer product.  If you can’t wait, you can get live support for a fee which we share with the experts. About half of our experts do it for the money vs just the glory.
Edufire. Wiziq – marketplaces out of the US and India connecting tutors anywhere in the world to students – focused initially on test prep and language instruction.  Not only do they help you connect with students but they also provide the tools for delivering online lessons – a full interactive chat with blackboard and even video.
Cafepress, Minted, Threadless – online storefronts and communities for designers to sell their wares – in t-shirt, printed form, or any object you can put a design or photo on (reminds me of my snapfish days!)
elance, odesk – connecting programmers, designers, and other professionals with jobs online.  I’ve heard many stories of entrepreneurs finding great worker bees on these services.
ustream, mogulus, qik – It doesn’t all have to be about learning and coding.  These platforms enable consumers to have fun and become video hosts or programmers to broadcast live video and generate a following (and hopefully advertising revenue!)
reverbnation – sites like this help you manage the un-business of playing music in a band.
about.com, mahalo – these seem like great reference sites on the outside but they are really a super-powered community of writers that are doing it for a living – and thriving!

30 important usability issues, terms, rules and principles which are usually forgotten, ignored or misunderstood.

That is probably the best long title ever. But usability is critical to success and smashingmagazine.com has put together one of the best one (scrolling) page overview of usability.

If you are new to usability, this is a great resource. If you are a practitioner, then it’s a fine reference page.

“In this article we present 30 important usability issues, terms, rules and principles which are usually forgotten, ignored or misunderstood. What is the difference between readability and legibility? What exactly does 80/20 or Pareto principle mean? What is meant with minesweeping and satisficing? And what is Progressive Enhancement and Graceful Degradation? OK, it’s time to dive in.”

>>Here’s the highly-usable link<<

Gary Vaynerchuk » My Web 2.0 Keynote in NYC

Sure, it’s some potty mouth stuff but I’m from New York and, besides, the message is superb! Not your standard motivational speech. Much, much, mucho better.

Vodpod videos no longer available.